SOK A JOE

One day James, jumped into his old Rover after a heavy rainfall. Sitting in a puddle of water, he realized the sunroof had been left open. The old truck smelled of a musky mildew. He thought to himself, "How can I get this smell out?"

After some reasoning, and toying with the idea of buying some sort of aerosol (which always made him sneeze, due to allergies) he thought about coffee. 

He loved the smell of coffee and knew that coffee beans absorb odors naturally and because natural things are best for you, especially when it comes to breathing, James threw some coffee beans in a sock and placed it on the dash - no more sneezing, just good vibes! 

It's a story of a home goods item that started as an idea a couple years ago, and now is available to be shared with everyone