Sok A Joe
One day James, jumped into his old Rover after a heavy rainfall. Sitting in a puddle of water, he realized the sunroof had been left open. The old truck smelled of a musky mildew. He thought to himself, "How can I get this smell out?" He loved the smell of coffee and knew that coffee beans absorb odors naturally and because natural things are best for you, especially when it comes to breathing, James threw some coffee beans in a sock and placed it on the dash - problem solved, and a business started!